How to Find Art Print Publishers

What Is the Art Print Publisher’s Role?

how to find art print publishers

Working with fine art print publishers can open up new sources of passive income for visual artists. Publishers represent fine artists and seek to sell their work to wholesalers and retailers. Besides sourcing artwork, art print publishers also design, art direct, print, market, sell, license and distribute fine art prints.

(Quick note: Jason Horejs & I have a free Ask Anything broadcast on Wednesday, January 15. Go to the bottom of the post for details.)

Typically, art print publishers specialize. They either concentrate on open-edition prints, commonly called posters, or limited edition prints. Digital reproductions marketed as giclees are what most limited edition publishers market these days.

The Elite Print Market.

Some print publishers are printmakers, or work with them to produce stone lithographs, serigraphs, monoprints, etchings and other such traditional art printing methods. Most works in these media are not reproductions. This post does not cover working with them. What we are concerned with here is the decorative art market.

Making a Living in the Decorative Art Print Market.

You can get your nose out of joint of the term “decorative market” if you want. That is a choice and potential financial problem for many artists with ill-conceived notions about what is art. The decorative market does not mean lesser art or lesser talent. It is work produced to sell at retail prices for mainstream buyers. It represents the vast majority of art sold worldwide.

A rough guess is half the top selling works on’s bestseller list are old masters. Should we stop revering Picasso and Ansel Adams because their work is available to the masses? When reproductions of works by old masters are sold as posters, they are prime examples of decorative art.

What Is the Art Print Publisher’s Market?

Art print publishers who primarily market limited edition prints generally sell to galleries, direct to collectors, some wholesalers and interior designers. The average customer base of open edition/poster publishers consists of big box retailers, smaller chain stores, independent galleries, contract interior designers and international markets.

What Kinds of Artists Do Art Print Publishers Seek?

Art print publishers heavily invest in finding and developing talented artists. They search for artists whose work will sell well to their buyers. This typically means work that matches contemporary design trends. Sometimes they eschew trends to look for artworks they believe will have an enduring appeal to retail buyers, interior designers and home decorators.

The Print Publisher’s Ideal Artist Wish List.

Look for more details in next week’s post on what an art print publisher’s ideal artist wish list looks like. Subscribe here to make sure you get the scoop!

Volume Buyers Drive the Decorative Art Market.

Most print publishers have buying relationships with volume buyers known as “OEMs” in print market lingo. These buyers source bulk materials including prints, framing, glass and other materials used to fabricate finished work primarily destined for big box retailers and the mass market. They drive hard bargains on art prices. Their research strongly shapes art trends. A publisher may love your work, but if there is no mass market, they likely will pass on working with you.

Art print publishers exhibit at art shows and trade shows around the globe to establish new relationships with wholesale buyers. Additionally, they market work to print retailers, interior designers (especially those who perform contract design for hotels, resorts, medical, and office buildings.) To promote their work, they produce digital and expensive print catalogs, and create elaborate websites to highlight the work of the artists in their stable.

The Licensing Market Offers Extra Income.

A large percentage of open edition art print publishers pursue placing work in the licensing market. For them and their artists it is an additional source of income. The licensing business repurposes prints for a wide range of use. Some examples are gift cards, stationery, calendars, linens, kitchen, bath, glassware, and much more. Some art print publishers license their artists’ works to big box retailers who exclusively sell the work in branded collections.

Sources to Find Art Print Publishers.

The Internet is the most obvious place you can look. Using it it is tedious work. It requires patience and persistence. Still, if are enduring enough to wade through enough pages that result from search-terms such as art publisher, poster publisher, fine art publisher, giclée  publishers, limited edition publishers and so forth; you will uncover hundreds of potential art print publishers to prospect. This is a great project for a virtual assistant.

Resources to Research for Art Print Publishers:

Trade shows

Licensing shows

Magazines and publications

Home furnishing and contract design shows

Show Directories Are Goldmines

However you can, work to obtain show directories. Digital directories are the best. Otherwise, inquire if a hard copy is available. Show producers often use exhibitors lists and include show directories with promotion material for exhibit space. A show directory conveniently tells you the name of every company exhibiting and their contact information. Most do not include contact names, but should contain other necessary information to build your publisher database.

While you may look for more resources than those listed here, it is probably not necessary. By using these resources, you can create an exhaustive list of potential art print publishers.

More Information on Submitting and Working with Art Print Publishers Slated

Art marketing e-store - get art smart

Next week, you will discover the art print publisher’s wish list for the perfect artist. And, you will learn the how to submit your work and what you can expect to be paid.

What you learn in this and upcoming posts is a small fraction of the information in my 300-page How to Profit from the Art Print Market book.

Download Chapter One FREE

Click here to check out my Art Marketing e-store to learn more about the insights and information I have for visual artists. You will find links for free downloads to my books there.

Ask Barney and Jason – Open Q&A Session – Free Broadcast

Ask Barney and Jason - Free Broadcast

Got a burning question you want answered? Ask away. Jason Horejs and I will do our best to answer it for you on our next free art marketing broadcast. It will be on Wednesday at 4 pm Mountain time. Go here to get details, post your questions and let us know you are going to listen in. Don’t worry if you can’t make it live. As always, we will have a YouTube recording available for you.

CLICK HERE to post your questions.

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

How to Profit from the Art Print Market

The Importance of the Art Print Market.

A high percentage of visual artists and fine art photographers keep a keen interest in how to sell art prints.

How to Profit from the Art Print Market

Get started in the print market today!

Those who have studied the art print market know it has been very profitable for top selling print artists. Some want to emulate that success. Other artists are looking for new ways to sell more art; they seek use it to find new customers.

The print market is a potent addition to the careers of many artists.

As an artists’ advocate and consultant for more than 20 years, I am a strong proponent of the print market because I have seen firsthand how success in the print market positively affects artists’ careers. Repeated sales from the same creative output is why I champion the art print market.

There is more to the art print market than just making more money. It can open the doors to all kinds of opportunities for artists to have a profound effect on things about which they are passionate.

An artist’s impact from the print market can be enormous and beneficial.

Wyland Whaling Wall Long Beach

Long Beach, CA Sports Arena, the world’s largest mural. Painted in eleven days.

Would the world famous marine wildlife artist, Wyland, have been able to paint 100 whaling walls around the globe, which an estimated one billion people have seen, and raise awareness for marine wildlife conservation as he has, if he only sold originals? I doubt it. That the exposure from his print market activities helped him become a multi-millionaire, is not an unwelcome side effect of having a fabulously successful career in the art print market. The same is true for Robert Bateman with his conservation philanthropy, and other too numerous to mention.

While attaining global status may be out of reach for many artists, all can still use the print market to their advantage.

Here are seven reasons for you to learn how to sell art prints:

  1. Diversify your income streams.
  2. Broaden your price point offerings.
  3. Find new buyers.
  4. Create greater awareness for you and your art.
  5. Provide buyers prints sized to their exact needs.
  6. Gain entry into the licensing market.
  7. Place art prints in hotels, resorts, restaurants, spas, hospitals, medical facilities, offices and more.

Art prints stand the test of time.

Artists, going back to Rembrandt, have used art print techniques to help them gain more buyers for their work. The contemporary art print market has been an important part of the art market since Jules Cheret. He is known both as the father of poster art and as the father of modern lithography.

The vision Cheret applied to advertising posters in the late 1800s lifted a mundane vehicle to art status. He reduced the amount of text and replaced it with visual imagery. This allowed advertising messages to be conveyed and understood even by those who did not read French or were illiterate. His work with color in lithography profoundly influenced how 4-color printing was done. His developments formed the basis for technology still used in mass art printing today.

A bestseller since 2005.

The fact that my book, How to Profit from the Art Print Market, 2nd Edition has been a bestseller on the “business of art” and “prints” lists since 2005 shows interest in how to sell art prints remains strong.

A noticeable shift in the previous year is the Kindle edition now outsells the paperback most months. Any time a book sells well for more than eight years, you have to understand the value in the content is what makes it happen.

When I came out with the second edition, the same questions (with answers) that came up all the time. Here are the most important and frequently asked:

Q.       What is new in the Second Edition of How to Profit from the Art Print Market?

A.       It has much more information with 30% more copy and four additional chapters than the first edition. The Resources section has been vastly enhanced to 500 listings of companies, services and information sources for artists.

The book reflects the enormous changes in the print market since 2005 when the first edition was published. Both print-on-demand (POD) technology and e-commerce have made tremendous strides in how art gets to market. The rise of social media and mobile computing have changed how consumers access and process information. Trade magazines and tradeshows have been nearly brushed aside by these changes.

Q.      With all this change, what has stayed the same in the print market?

A.      Artists still need to figure out what they want from their careers. If you are going to some place you have not been previously, having an idea of where it is, and a decent map and compass will get you there. The book helps artists understand what is relevant to them so they can take appropriate actions.

The basics for operating under sound economic principles remain constant regardless of the current market conditions. The need to learn how those who have attained success got there also remains constant. The book addresses these needs.

Q.      Besides technological changes, how else are things different for artists now?

A.       The idea of making a career working for a publisher was feasible in 2005. Today, both poster and limited edition publishers are facing great difficulty to maintain market share. This means artists more than ever need to be in charge of as much delivery of their work as possible. The good news is there are better tools and ways for artists to do this as never before. The book goes into considerable detail discussing how e-commerce, social media, artist’s websites and other marketing all can help artists’ career self-sustain.

Q.       What other content does the second edition cover?

A.       Readers are going to find more information on copyrights and Certificates of Authenticity. There is greater emphasis on proper use of basic business marketing techniques. The idea of publicity, self-promotion and self-belief also are covered in more depth. The chapter on giclées and digital prints comes last but is far from least. It offers solid advice on how giclées are made, what the giclée workflow looks like and how to choose and work with a digital fine art printmaker.

There is a discussion on whether using limited editions with digital prints makes sense, or whether it is a vestige of other art print making eras. The discussion goes into whether the term “giclée” has become passé and if it should be changed to the suggested “convergent media.”

Do you want to learn more about the print market?

Order How to Profit from the Art Print Market. Go to my e-store page to find combination offers on it and other books and webinars:

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Comparing Giclee Prints to Pret-a-porter Redux

Giclee Prints Can Make Spectacular Reproductions of Original Art

Notes About This Week’s Post:
It’s mid-summer and I’m dialing back this week as last by replaying a post from the 500+ in the Art Print Issues Archives. This week’s is inspired by a post by my friend and fellow art marketing blogger, Lori Woodward, on Her Passive Income Streams Giclee Prints post sparked lots of comments, including mine.  It’s a worth read.
The image is one of the incredibly prolific Natasha Wescoat’s most popular pieces from her collection curated by She just relaunched Wescoat Fine Art website. Check it out.








They said pret-a-porter will kill your name, and it saved me. – Pierre Cardin

June Tree - Natasha Wescoat - giclee prints

June Tree – giclee by Natasha Wescoat from

In France, the term haute couture is a protected term. To earn the right to call itself a couture house and to use the term haute couture in its advertising and any other way, members of the Chambre syndicale de la haute couture must follow explicit rules.

If it were possible to protect the term giclee, more fine artists might use it. ~ Elizabeth Saab Couture

The Cow Is Out of the Barn

When it comes to what to do about the abuse of the term giclee, the adage “Don’t bother closing the barn door after the cow is gone” applies to how giclee is used.

If you will pardon the pun, it’s spilt milk, so let’s not debate the issue. I see a trend where some artists and giclee printers have stopped using the word, but this is difficult since it has passed in the lexicon of the average art buyer.

Giclee Prints As Pret-a-Porter

I suppose some artists will find the idea of comparing giclee prints to pret-a-porter offensive, which is okay. If you are not ruffling someone’s feathers with an opinion, you are not adding any thing interesting to the conversation. Besides, its just as likely the comparison will add a new, positive outlook on using reproductions. Your choice.

The comparison to me is valid. Haute couture is about the one-of-a-kind original garments made with creativity and to the highest standards. Certainly, all self-respecting artists commit to such standards when they create their original works.

If nearly all the world’s top fashion designers also create ready-to-wear [pret-a-porter] work for the masses who cannot afford original designs made and hand-tailored specifically for them, it seems visual artists should be just as confident in using fine art digital reproductions to help them reach collectors who do not have the budget for their originals.

Giclee Prints Open Doors

Selling giclee prints of your work is not a cure for original art that is not selling. However, if you find your work sells when seen by enough of the right buyers, then you are a serious candidate to start adding giclee prints into the selection of what you offer to buyers.

Besides being able to provide sizes your customer wants, and make unlimited copies (assuming you do not go down the path of limited editions), you also open the prospects of your work being picked up in the licensing, hospitality, design and healthcare markets.  There are numerous examples of artist entrepreneurs who have become wealthy and well known through their involvement in these markets.

I am not suggesting that adding to giclees to what you sell will save your business as pret-a-porter did for Pierre Cardin. It might not need saving. Giclee prints will broaden your product line, give your work more price points, introduce your work to new customers, and more.

 Last Chance! 2-for-1 Book Deals Close July 31!

Deal closes 7/31 - Order Your Copy Today

Deal closes 7/31 – Order Your Copy Today

The second edition of my book, How to Profit from the Art Print Market, remains the definitive resource to learn more about it. When you order it through my website, you get a free How to Price Digital Fine Art Prints e-book with it.

My new book, Guerrilla Art Marketing for Artists: How 100 Collectors Can Bulletproof Your Art Career has been on a special 2-for-1 deal with my The Zen of Selling Art e-book.  The Guerrilla Marketing book is written to help artists just like you learn how to take control of your career and build a loyal following of direct buying collectors. The e-book will help you discover new ways to sell more art when you get the all important area of closing sales.

Guerrilla Marketing for Artists ~ 2-for-1 deal closing 7/31 - sell giclee prints

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

New Art Print Market Webinar Announced

Discover Art Print Market Career Opportunities

Xanadu Gallery Presents a Live Webinar with Barney Davey

If you want to gain inside info about how the art print market works, and if you and your work are right for it, you are in luck.

Sign up to participate in a 2-hour live art print market success webinar today.

This interactive 2-hour broadcast is designed to prepare you for success selling your work in the print market. If you have ever considered entering the fine art print market (and every painter and photographer should), you will find this intensive workshop tailored to your exact needs.

Here are five examples of the powerful, practical career advice you will learn:

  1. Insights for creating your best work for the fine art reproduction market.
  2. Making smart informed art print career choices.
  3. Assessing limited vs. open editions.
  4. How coordinating your marketing magnifies your success.
  5. Creating synergy with publicity, websites, email, and social media.

Get the lowdown on getting your giclee prints to markets

  • Finding & working giclée printers.
  • How to use a blend of traditional and new marketing tools
  • How to create direct distribution, online and alternative marketing
  • Why working with galleries is still important

Learn from examples of successful print artists

You learned many of the best techniques from studying the most talented artists in your field. It is no different when it comes to learning about how to build a successful art print career.

You will find out how spotting trends boosts art careers with tips on where to find them. Dispel myths about how only some kinds of art, or genres, are the ones that sell well as art prints.

Webinar download and resource guide included free with your registration

Participants will receive a complete download of the webinar for future reviews. You also will receive a resource guide with valuable links to art print market resources.

Join in the interactive Q&A to get your questions answered before the broadcast ends. Participants also will receive a handy resource guide that will include links to artists, references, services and products mentioned during the presentation.

Register Now! Only $29.95!

Choose either Tuesday, February 12 from 4 pm – 6 pm Mountain time, or Saturday, February 16 from 9 am – 11 am Mountain Time.

two ways to register:
Click on the button next to your preferred session
Call toll-free 866.483.1306
Two sessions available: Tuesday, February 12   register for workshop
Saturday, February 16   register for workshop
What’s the start time in your timezone?
Timing can be a bit confusing- use this table as your guide for the start time in your timezone.
There will be one, two hour broadcast on each of the days and it will begin:
Tuesday Session Start Time Saturday Session Start Time
6 p.m. Eastern 11 p.m. Eastern
5 p.m. Central 10 a.m. Central
4 p.m. Mountain 9 a.m. Mountain
4 p.m. Arizona 9 a.m. Arizona
3 p.m. Pacific 8 a.m. Pacific
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

How to Pronounce Giclée

How to Pronounce Giclee

Here is an easy way to learn. Click on the word to hear how Giclée sounds and is used in a sentence.

Learn How to Sell Giclees and Art Prints?

How to Profit from the Art Print Market
Order Your Copy Today

If you want to know How to Sell Giclees, you came to the right source. My How to Profit from the Art Print Market, 2nd Edition, has helped thousands of artists learn more about the art print market and what they need to do prepare themselves and their work for success selling giclees, limited edition prints and open edition prints.

CLICK HERE to order your copy and to get your career moving towards success in the art print market.

The Term Still Gets Mangled

Despite increasing awareness, widespread use and ubiquitous display at shows such as ArtExpo New York and ArtExpo Las Vegas (now defunct), there is still confusion about how to pronounce Giclée.

My apologies to French speakers who find my American accent foreign to their ears. It’s nevertheless a far improvement from “gick lee” and “gee clay” and other abominations that are excruciatingly foreign to just about anybody’s ears with exception of those who mangle the pronunciation.

More About Giclees

The following is taken from the Wikipedia entry for Giclée:

Giclée (from French), commonly pronounced “zhee-clay,” is an invented term for the process of making fine art prints from a digital source using ink-jet printing.

Much of the nomenclature for art prints are related to the French language, which is not surprising since the art form evolved in France. For instance, artist’s proofs are often denoted as Épreuve d’Artiste or E.A.; a Pochoir is a print made using a stencil; a Bon à Tirer proof translates to “good to print”; and Hors Commerce meaning “before the sale” are print impressions annotated H.C. which are supposedly “not for sale.” While using foreign language terms, especially French ones, adds an elegance and hint of romance to the use for many Americans, the terms in their native French are merely serviceable words used to accurately describe various aspects of fine art printing business.

The early pioneers of digital printing therefore naturally gravitated to the use of a French word to help describe what might otherwise have been called a digital print or computer-generated print or other distinctly non-romantic techie term. Digital artist and digital art are more commonly accepted as fine art these days. These, however, were not terms one wanted to describe a new fine art printing technique in the early ’90s before Windows 95, AOL, the Mosaic browser and other transforming technologies became common place along with the rise of the World Wide Web. If you want the full and best story on what a Giclée is and the real story of the genesis of the term, read my previous blog posts, What is a Giclée. It has links to the most accurate and succinct information on the subject.

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.