21 Resources to Boost Your Art Career

Art Marketing Gifts for Visual Artists

art marketing ideas
Giving gifts is a big part of the Holiday Season.  In a sense, I think of the art marketing ideas, information and inspiration I produce in my blog posts, podcasts and webinars throughout the year as gifts for artists.

This Post Is My Holiday Gift to You.

Below is a selection of the best and most popular art marketing post published on Art Print Issues posts this year. Additionally, you will find links to every art marketing podcast produced by my good friend, art marketing extraordinaire and broadcast partner, Jason Horejs and me in 2013.

Making 2014 Your Best Year Ever.

A couple of years ago, I wrote a post about how good was the new great. It described a feeling many of us have developed since the 2008 financial meltdown. Prosperity ebbed for many of us afterwards. Certainly, selling artwork was more difficult then than now.

All said; recently things have improved. The stock market has rallied, property prices have begun moving upward, and new jobs are growing. Do these trends translate to more art sales? The situation is better than before, but there is still work to do. The good news is you now have situations favorable for your art career success. This includes the huge factor that art buyers now are more inclined to buy directly from artists.

Your Destiny Is in Your Power.

You have the best tools ever for any artist in any age to promote your work. You have the resources to build personal relationships with collectors and patrons. You have the opportunity to control your destiny. It is in your power. The information in blog posts included here and in the podcasts with Jason and me are linchpins and levers. Commit to finding ways to use them to enhance your fine art career.

Give Yourself a Gift – Start Finding Your 100 Collectors Now.

I will tell you unashamedly and unabashedly that one of the best things you can do for your career is to prioritize developing long-term relationships with your buyers. Further, I believe the information, systems and suggestions in my Guerrilla Marketing for Artists: How 100 Collectors Can Bulletproof Your Career will help you create a credible roadmap for securing your career and making more money while you do it. Guerrilla Art Marketing for Artists Order your copy today. It is a small investment in your art career that will pay dividends for years to come.

Top Ten Art Marketing Posts 2013

  1. How to Sell Art To Interior Designers
  2. The Psychology of Pricing Art
  3. Seven Sins of Art Marketing
  4. 15 Ways to Make Your Art Career More Successful
  5. Successful Art Careers | The Art of Slight Celebrity
  6. How to Sell Art with No Fear Reprised
  7. Email Marketing for Artists | 10 Ways to Create Content 
  8. Selling Art | Take the Lead | Close the Deal
  9. Hate Art Marketing? You Are Not Alone!
  10. Do-It-Yourself Email Marketing For Artists Does Not Pay

Art Marketing Podcast

2013 Art Marketing Podcast Roundup

All the best, Barney

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Abundance | Free Blogging for Artists Podcast

Abundance

Freedom and AbundanceThere is a simple reason why the idea of abundance has been a staple of self-help thinking for what seems like forever — because it works.

(Scroll down to find details on the blogging for artists podcast details.)

Norman Vincent Peale called it the power of positive thinking. Napoleon Hill taught us to think and grow rich. James Allen told us those who conquer doubt and fear also conquer failure. Countless others have coined similar phrases to motivate and inspire us.

Success Is More Than Abundant Thinking

While having a positive mental attitude is required to become successful and meet one’s potential, we know it also takes action. In other words, wishful thinking will not get the job done.

Happy Fourth of July

On the Fourth of July weekend, we in the U.S. pause to celebrate our freedom, as well we should. We celebrate this holiday to show respect for our freedom and the abundance it brings in allowing us to enjoy life, liberty and the pursuit of happiness.

Success Takes Commitment, Courage and Action

Our founding fathers did not just conceive of a nation based on liberty and the proposition all men are created equally. They committed their ideals into the writing of a constitution and risked everything they had to fight to defend them.

There Are Reasons I Love Artists

I love dreamers, and I love entrepreneurs, which surely is why I have devoted decades of my life to helping artists succeed. You have to have more than a little bit of both to prosper as a visual artist.

The artists I know who have enjoyed the greatest prosperity have abundance thinking, but they are also pragmatic doers. They did not wait around to be anointed as great by someone else. They did not pass the time making art while hoping to be discovered and catapulted to fame. They instinctively internalized abundance thinking while proactively using self-promotion and seeking success.

Do Not Wait to Be the Best – Be Your Best Right Now

The best acted as if they were the best long before it became apparent to others. Their self-belief rather than arrogance is what prevailed for them. They all were willing to take calculated risks to advance their careers. They knew they could create a thriving business once they got enough people to see their art and give a reason to buy it.

Whether those artists ever thought of what they were doing as abundance thinking, it is what they were doing. On this July 4th weekend, I hope you will take a moment to reflect on and embrace the abundance around you, and give thanks for having the immense fortune to experience it.


Join Barney Davey & Jason Horejs for a Live, Free Free Art Business Art Marketing PodcastBroadcast

Blogging for Artists Revisited – Tuesday, July 9th, 2013

Join artprintissues.com publisher Barney Davey and Xanadu Gallery owner Jason Horejs for the latest in our ongoing art busines / art marketing podcasts for artists.

We will discuss blogging for artists. Jason & I discussed this issue in depth last year, but many artists continue to wonder if they should have a blog, and, if so, how they can make their blog an effective marketing tool.

Jason and I will discuss:

  • the advisability of having an blog
  • how to create compelling content for your blog
  • blogging platforms
  • technical considerations for bloggers
  • how to get followers

and much more…

REGISTER NOW!

Start Time by Time Zone
Time Zone Start Time
Pacific 5:00 pm
Arizona 5:00 pm
Mountain 6:00 pm
Central 7:00 pm
Eastern 8:00 pm

We’re Using a New Broadcast Format!

Last month, for the first time, we used Google’s Hangout On Air (Video Call) to host our broadcast. While the broadcast didn’t come off without a glitch or two, we liked Hangout’s features – the most exciting being live video feeds. We got a lot of positive feedback and we’re going to use a Hangout again this month.

CLICK HERE to learn more and register for the broadcast!

Share This Email  With Your Artist Friends –They will be grateful  – and we will, too!

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Personal Branding | Why You Should Care About It | Free Podcast

Why Personal Branding is Important for Artists

 The podcast download is available now. Go to: https://s3.amazonaws.com/WorkshopBroadcasts/BrandingForArtists/20130409Branding.wmv

The reason why personal branding is important is easy. If you fail to brand yourself, someone else will do it for you, and most likely the results will not be to your satisfaction.

Gary Vaynerchuk is a social media evangelist, and author of two New York Times bestselling books, Crush It!: Why NOW Is the Time to Cash In on Your Passion and The Thank You Economy. Vaynerchuk adroitly puts it this way, “I don’t care what business you’re in, everybody today is in the branding and customer service business. Whether you know it or not, you already are.”

Define who you are and leverage it

Case in point is Wyland, the marine artist who dropped his first name from everything associated with his art career. In the art world, he is Wyland. He is a brand on a rather grand scale for a living artist.

Guerrilla Marketing for Artists book coming soon - subscribe to get details

New book coming soon – subscribe to get details.

The copy you are reading here is taken directly from my new Guerrilla Marketing for Artists: How to Build a Bulletproof Art Career to Thrive in Any Economy. An announcement about its availability will be soon. Readers of this blog will be the first to know. If you are not a subscriber, sign up now to get notified and to receive updates to this blog.

Also look for an announcement about a new webinar on the topic of Guerrilla Marketing for Artists. Go to http://x.co/barney to join the list. Tell your friends about it, too!

You may not be able to emulate Wyland by painting 100 whaling walls on buildings all around the globe, or have an image on a California license plate that collects additional fees for marine conservation groups, but that should not stop you from letting his branding techniques inspire and inform you. Start with what you have and work outward, remaining consistent with your message, your mission and your style. Ask yourself how you can use your art, and possibly your status, to change the world around you.

The saying, “Fake it until you make it” has some truth to it. If you do not learn to take giant steps that move you outside your comfort range and push you to achieve new things, it is extremely difficult to grow as an artist, and as a person. Faking it does not mean being a fake. You need to be truly authentic in what you do and how you present yourself. Faking it in this context simply means you are learning on the fly and sometimes only one-step ahead of your audience and benefactors.


New Free Art Marketing Podcast on Personal Branding

Properly applied, personal branding is a powerful tool for artists. Artists have the ability to take full advantage of creative options to define themselves and their art businesses. Learn how you can decipher your own personal style. Use it to develop an overarching iconic look to your marketing to help create new awareness and interest in your work.

  • What is personal branding?
  • Why it is important.
  • How it helps sell more art.

A personal brand is a story about you. It is what others say to describe you. If you accept you have a brand, and you do whether you believe it or not, you can use the knowledge to influence how the story is told. Think of what people say to describe you when your name slips their mind.  When that happens, it is your brand doing the talking.

Join art marketing and art business experts Barney Davey (artprintissues.com) and Jason Horejs (xanadugallery.com) as they discuss how personal branding. They will cover how branding is something any artist can use to help generate greater interest in their work and themselves.

Have questions about using personal branding? Are you using personal branding in unique ways to grow your art business?  Share your questions and experience by emailing jason@xanadugallery.com

Time Zone Local Start Time Local End Time
Eastern 7:00 7:40
Central 6:00 6:40
Mountain 5:00 5:40
Arizona 4:00 4:40
Pacific 4:00 4:40
Join us for a Free, Live Podcast on Tuesday, April 9th, 2013
Register Now
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Email Marketing for Artists | Newsletter Design Tips | Part Three

Effective Email Marketing for Artists Design Is Essential

(The free podcast with Jason Horejs and me on the Internet and its impact on the art business is rescheduled for Tuesday, Feb. 19. Register Here.)

Effective email marketing design is essential!Understanding and using email marketing design techniques increases your readers’ interest. Effective design will keep them reading your message.

Previously, we have talked about the importance of building your email-marketing list, and covered options for different email-marketing services. Now we turn to email newsletter design.

Newsletter Design Tips

While design, content and subject lines are closely related in email marketing for artists, there is too much information to cover those topics in one blog post. Today, we will go after email newsletter design and jump on content and subject lines in future Art Print Issues blog posts devoted to email marketing for artists.

Start with a Pre-header

Email open rates differ. You will not have every subscriber opening and reading your email. Some will open, but not read the entire contents. A pre-header is the first line of copy above the body of your email. It displays in some email programs, such as Outlook, and in most mobile email readers.

As a secondary subject line, a good email marketing pre-header will enhance the open rate and click-through rate for your email marketing messages. It appears just after the subject line in an Inbox. For your readers, it briefly summarizes what the email is about before they open it.

Use Headlines and Images

Use headlines with header tags, such as h2, to break up blocks of text. Many readers are skimmers. You can give them the essence of what your email message contains by moving them through the copy with headlines. Keep your headlines short, informative and punchy.

If it makes visual sense, use a headline that relates to the second block of text, rather than the first just below it. You won’t lose readers by doing this. In some cases, it intrigues them to keep reading to discover the copy to which the headline relates.

Images

In email marketing for artists, images help tell your story visually. Images brighten your copy. They help your reader more easily understand what you are saying in your email marketing message.

Always use the Alt-tag option on your images. ALT attribute text is the short line of copy that shows if a viewer hovers over the image. It also displays if your recipient’s default is set not to display images in their browser of mobile device.

Alt-tags are great selling tools in email marketing for artists. If you don’t change the picture default name it might show something like, DSC-12115.jpg, which is boring and useless. With image alt-tags, you add context, and have a chance to tell your story more elaborately. Make your tag descriptive or a call to action, or both. “Get 25% off all images from the Waterfront Series until (expiration date.)

Make your images the right size for your content. Don’t use huge images directly from your camera or smartphone. Use Photoshop, or some other photo editing software to compress the image for web use. Pixlr.com is an online slimmed down program similar to Photoshop.

Content Blocks

Use short content blocks. This helps your design for the short attention span of most email readers. Try to use only two or three short sentences in each block. Using bullet points and numbered items is useful in making your copy easier to read. They increase your results.

Call to Action and Links

Your email marketing newsletter is a sales and promotional tool. While it does not hurt to be friendly and sociable, that is not the point. Make sure you have a Call to Action designated for your newsletter. Yours might be:

  • Announce a Special Offer.
  • Invite to a Show or Exhibit.
  • Purchase an Artwork Direct from You.
  • Invite to a Gallery Opening.
  • Take a Survey.

Your Call to Action can be a hyperlinked image, or a text link, or both. Use text links to promote your reader’s attention, or to direct them to something you are writing about. For instance, if you visited a local museum, link to it in the copy about it. Or, if you have an image of an artwork for sale on your website, link to the order page.

Design Elements

Pay attention and you will observe greater use of white space in graphic design everywhere, including email marketing. See how grocery flyers are less crowded with items. Most fonts are flat, without shadows, bevels and other Photoshop trick. Make sure you use fonts that simple and easy-to-read.

Use personalization sparingly and where appropriate. Incorporating a person’s name makes your copy friendlier, unless it is overused. Then it becomes salesy and a big turnoff. In most cases, just use the first name, or sometimes last name. People do not want to see their address or phone number in your email marketing copy.

Navigation

If you have various sections, or your copy is lengthy, then use the page navigation as part of your email marketing newsletter design. Navigation helps your reader easily jump to the part they want to read. Anchor text is another way to help your readers navigate your newsletter.

These are the basics of successful email marketing newsletter design. Learn to incorporate them into your email marketing efforts, and you will begin to see growing interest in your newsletter. This will translate into more conversions to sales, better open rates and click rates for your newsletter.

New Free Podcast for Artists: The Internet and Art Impact, History and Future

Internet & Art Marketing

Join our free podcast!

The irony of a technological mishap that required a reschedule of this broadcast is not lost on my broadcast partner, Jason Horejs, or me. Undaunted and unbowed, we are set to try again.

Please join us on Tuesday, February 19 for our latest podcast. Click Here to Register

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

New Free Art Marketing | Art Business Podcast

The Internet and Art | Impact, History and Future

Internet & Art Marketing

Join our free podcast!

Since its advent in the mid-1990’s, the Internet has impacted our lives and our society in unfathomable ways. While the art market hasn’t been left out of the revolution, in some ways it has moved into the new era more slowly than other industries.

Register Today

Join art marketing and art business experts Jason Horejs, owner of Xanadu Gallery and xanadugallery.com, and Barney Davey to discuss these changes. Learn how the Internet has made profound changes on the art market, and the future of the internet-driven art market.

We will discuss and answer these and many more Internet and art related questions:

  • Is the Internet the game changer it appears to be?
  • Can artists succeed without having a website?
  • Is a blog more important than a website?
  • Where does social media fit into all of this digital marketing?
  • What is the single most important routine or tasks for artists using digital marketing?

Give Us Your Feedback and Questions Now!

How has the internet changed your life and business as an artist? What would you like to see happen online for the art market in the future? Send your questions and comments to jason@xanadugallery.com.

Register now (free) to secure your spot. Don’t worry if you can’t tune in live, Xanadu will provide you a download link for later listening.

Time Zone Local Start Time Local End Time
Eastern 6:00 6:40
Central 5:00 5:40
Mountain 4:00 4:40
Arizona 4:00 4:40
Pacific 3:00 3:40
Join us for a Free, Live Podcast on Tuesday, February 5, 2013
Register Now
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Top Tweets | Only the Best For You My Friends

Sharing Tweets Worth Touting

I tend to tweet a lot. That means you may miss my best ones. Here are my top tweets from recent weeks. These are, I believe, worthy of your consideration and valuable time.

Share the love

Share the love. – Use the share buttons below

The category headings are indicative of most of my tweets, and my interests. I only tweet about things I want to learn about, and think you will, too.

Share the Love – Forward This Post

I trust you will find enjoyment and enlightenment with these links. If you do, sharing this post is how to show your appreciation. The buttons at the bottom of this post make sharing easy.

Art Marketing – Art Business – Art Prints

Blogging

Social Media

Life and Living Creatively

SEO, Websites & Technology

  • Preparing Websites For The Unexpected | Smashing Mobile http://ht.ly/gOwPV  ~ well thought out and explained
  • 10 Simple Things SMB Websites Need To Fix Before SEO http://ht.ly/gOypF  ~ good advice
  • Leap Motion Raises $30M More For Its Gesture-Based Controller, this will be huge http://ht.ly/gAfX5  ~ game changer extra cool device
  • The Once-A-Week SEO Checklist – ‘Net Features – Website Magazinehttp://ht.ly/gEBSI 
  • Three Free Keyword Research Tools http://ht.ly/gt1Ha  ~ cant’ beat free, especially when the app works like these do
  • How Local Search Will Evolve in 2013 [6 Predictions] http://ht.ly/gt1Fg

Business & Money

  • Set Financial Goals to Achieve Success: 5 Steps | http://Inc.com http://ht.ly/gOx2k  ~ good hard answers here will lead to success
  • Five top tips to starting a successful business | LinkedIn http://ht.ly/gzh1v from Richard Branson
  • What to Do When You Have Too Much to Do – OPEN Forum :: American Express OPEN Forum http://ht.ly/gGwkt  ~ solid advice for busy people
  • First Step in Building a New Marketing Plan is Looking Back – Small Business Marketing Tools http://ht.ly/gGwDB

Subscribe to Art Print Issues

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Sharpen Your Selling Art Skills | Free Podcast with Jason Horejs

Five Critical Sales Skills to Succeed in the Art Business

Are you like many artists who wish your art could just sell itself? If so, join the crowd and do not feel alone.

Recording is now available at this link: http://www.reddotblog.com/wordpress/index.php/recording-now-available-5-critical-sales-skills-to-succeed-in-the-art-business/

Free Podcast with Sales Secrets Revealed

Many artists are mystified by trying to understand how the selling art sales process works and would prefer to have someone else handle that part of their business. The facts are, you have no choice, you have take more control of how your work gets sold.  As such, it’s critical  you understand the ins and outs of selling. Even artists who are showing in galleries will benefit from an understanding of what it takes to close a sale.

Early Christmas/Holiday Gift: Free How to Sell Art Podcast

Join Xanadu Gallery owner, Jason Horejs and me, Barney Davey, your friendly art marketing and art promotion expert, for a free webinar Tuesday, December 11th where we will discuss five critical sales skills every artist should work to develop.  Jason is the bestselling author of How to Sell Art and Starving to Successful: The Fine Artist’s Guide to Getting into Galleries.

If you have questions about the sales process that you would like discussed during the broadcast, send them to jason@xanadugallery.com. Jason & I will answer as many questions as possible during the broadcast. You will also have an opportunity to ask questions during the broadcast.

Register Now 

Selling Art Podcast Download Available to Listen Later

Register now (free) to secure your spot. Don’t worry if you can’t tune in live, Xanadu will provide you a download link for later listening.

A note about start time: Because listeners are registering from all across the country (and a number from around the globe) start time always causes confusion. There is just one broadcast and it begins at 4:00 p.m. Arizona- this corresponds to 3:00 Pacific, 4:00 Mountain, 5:00 Central and 6:00 Eastern. Check the chart below for your start time.

Time
Zone
Local Start Time Local End Time
Eastern 6:00 6:40
Central 5:00 5:40
Mountain 4:00 4:40
Arizona 4:00 4:40
Pacific 3:00 3:40

Register Now 

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.