Marketing art, like every other business, is rapidly evolving. One way visual can sell more work is to find innovative ways to get it noticed.
Fine art is often beautiful, stimulating, motivating, controversial, compelling, foretelling, repelling, or some combination of those attributes. Given the range of qualities that can be attached to art, it is no wonder that the business of finding ways to get it to market is serious.
Read through the nearly 500 posts published here, and as you might expect you will find a serious tone to most of them. While this one is mostly for fun, I'm sure some will find it instructive as well.
Here is a Slideshare presentation titled An Artist Is Born.
It fascinating tour that follows the artistic development of Michelle Thies from age three to age nineteen.
Since this Slideshare is attributed to Alice Thies, I will assume it was her mother who lovingly assembled it as a tribute for Michelle, and I applaud her for tracking the work through the years to share it with the world.
What are you doing to share your work with the world?
When is the last time you really did something totally different? I'm not talking about creating a new Facebook page. While that might be new to you, it's old hat to more than 800 million users. Don't get me wrong, I think there are ways for artists to leverage Facebook, and other social media platforms, if they are used intelligently.
I'm talking more about doing something about creating a Slideshare presentation that gives your work a whole new perspective. And, then keeping the creative flame lit to find new ways to push it out to the world.
There are new marketing tools all around you.
Maybe it's not Slideshare. Have you heard about Magcloud? You can use it to create your very own unique, cool, hot art magazine. Check it out on the link above. It's an Art Print Issues post from more than two years ago that continues to be as curent now as then.
Perhaps you double up your efforts by turning a Slideshare presentation into a Magcloud art magazine. Doing that would be smart thinking. It would allow you to stretch your creative output by placing it in different media.
Imagine the success if you systematically coordinated your art marketing!
Now think about how you can coordinate all you old school marketing ways with more cutting edge ideas like these. When you start fine-tuning your art marketing like that you can expect to see your art sales grow.
If you are going to be in the Phoenix area on March 31, you can sign up for my new live workshop. I am on a mission to help artists get on The Road to Art Marketing Success. This intensive workshop is designed to show artists how to get their work to market today.
I don't think you have to work harder, or spend more money, to enjoy better results from your art marketing efforts. You just need to know what to do, and how to do it. To register, learn more, or sign up for notice of future dates, CLICK HERE!