Have You Charted the Steps to Create a Finished Digital Fine Art Piece? Convergent Media describes them to me.
Digital Artists and Fine Art Photographers Should Be Using Convergent Media.
Convergent Media is a term I coined in 2007 for Digital Artists.
Digital artists and fine art photographers were in attendance when I recently spoke at art business webinars, art marketing panels and podcasts. During those talks, I mentioned why I believe "Convergent Media" is a great term for them to use.
It Was a Busy Week Talking About Art Marketing and Art Business
My first activity was as a panelist for the 2012 smARTist Telesummit last Thursday. Tuesday this week was very busy. In the morning, I presented my “Boost Your Art Career: Using Publicity, Promotion & Power of Self-Belief to Leverage Your Success” webinar for smARTist attendees.
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Later that day, I took part in an “Art Marketing & Art Business Podcast” with Jason Horejs. He is the owner of Xanadu Gallery in Scottsdale, author of "Starving" to Successful: The Fine Artist's Guide to Getting Into Galleries and Selling More Art, (A must read for any artist),and a prolific blogger. Jason has done more than 100 live workshops designed to help artists learn the insider secrets for getting into galleries.
More than once when presenting, I suggested using "Convergent Media" to my listeners, who included digital artists, and fine art photographers. The idea is to use “Convergent Media” as a functional term that accurately describes works made using digital technology and printing. I came up with the idea for the term in a 2007 Art Print Issues, "Convergent Media – Is It Time to Bury Digital Art?" blog post. It was a response to a question from a digital painter who was seeking help to describe her work that was not made up marketing hype, and still succinctly descriptive.
Have You Charted the Steps to Create a Finished Digital Fine Art Piece?
As I thought about the process that is involved in creating a finished creation of digital art, I envisioned the numerous steps to get a piece ready to market. Of course, a fine art photographer, who does not significantly alter the original image, will most likely not want to classify the work as other than fine art photography.
However, digital artists and those fine art photographers who also use advanced Photoshop, digital painting, and other methods to complete a work are prime candidates for using a term such as “Convergent Media". I think digital artists, photographers and painters will find the term particularly useful.
The “Convergent Media” process runs the technology gamut, including considering a digital fine art print is calibrated, and put through a digital printer to complete the work. Because of the many steps and processes involved, I was reminded of the well-used art term of “Mixed Media.”
In mixed media, artists use different techniques, artifacts, surfaces and processes to come up with a final piece of art. It struck me digital artists use a similar process that mainly involves digital technology, but might also include hand embellishments or treatments to the printed piece, before it is offered for sale.
I trust this term will help you in describing and marketing your own digitally created works of art. I have a couple of other blog posts, including a guest post on Absolute Arts, covering the idea of using “Convergent Media” in more detail You can read them on these links:
- Convergent Media – Stretching the Imagination
- Convergent Media – Is It Time to Bury Digital Art?
- Brave New Digital World
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