Kickstarter Art Project Success Story

Learn how Tina Mammoser’s Kickstarter art project hit stretch goals.

[Editor's note: I have known Tina Mammoser and and admired her art and her numerous contributions to the art community since meeting her on WetCanvas.com many years ago. In this guest post, she shares insights and details on her encouraging, remarkable story of how she successfully managed her Kickstarter art project and surpassed two stretch goals in the process.]

Kickstarter art project sketchbook
Kickstarter Art Campaign Limited Edition Sketchbook

Previous Kickstarter Experience Helps

Having run a Kickstarter campaign for a friend’s first film, I knew some ins and outs and had done quite a lot of research. I knew crowdfunding could be an interesting and most importantly, engaging, way to fund a project. However, it actually took me a while to work out my own project—something different and interesting enough to not just be everyday art fundraising.

While working on a business mentoring scheme called New Creative Markets, over about 4 months I brainstormed and planned where I wanted to go with my work.

Three things kept getting written down:

  1. Moving to the coast (which has been on the wishlist for a decade)
  2. Strengthening the art/science tie in my work; bringing my love of geology and astronomy into the studio practice
  3. Opening a gallery

sketchbook drawingWhen I finally got to the crowdfunding workshop (with Henrietta Norton, founder of wedidthis.org.uk) everything seemed to fall into place.

On an artist’s income, the decision to move cross-country was an obviously scary financial venture. And “Fund me to move my studio” isn’t a good enough proposal for backers.

Moreover, I also wanted to really launch into the new side of art/science in my work and London was too limiting. (Unfortunately, London is not particularly renowned for its geology or astronomy in the urban light pollution.)

Personal Experience Plays a Part in Kickstarter Success

My background for both goals was strong. I’d been cycling and walking the coastline for my painting for almost 10 years now. It was easy to narrow down the candidates for new homes.

I already had a system of three sketchbooks in place—seacoast, geology, and astronomy—but never felt comfortable combining them. Recently I’d been invited to start giving art and astronomy talks—just combining topics I loved because I loved them. So if I moved somewhere with more geology and astronomy communities that side of the practice could have a chance to grow.

Scarborough Beach - Kickstarter Art Project destination

Sea, Sky, and Stone” was drafted to achieve the first two goals in one project: moving my studio to the Yorkshire coast by means of sharing a unique sketchbook combining my art, geology and star drawings.

Kickstarter Success Takes Time & Energy

Doing my own Kickstarter project, I learned the most exhausting thing is promoting it. It was a gruelling 30-day schedule of blogs, social media posts, newsletters and personal emails. I decided to have a 3-tier approach on launch day.

First, I personally emailed all my VIPs—not just collectors, but people who have continually supported my career as an artist over the years—and asked them to share news of the campaign. Note that I did not ask them to pledge, just to help spread the word. And they were awesome at that!

12 hours later, I sent a newsletter to my mailing list subscribers and gave them a special head start on the campaign too. Lastly, it was announced on social media and my blog. I’d say having your own existing support network is crucial—both for financial backing and word of mouth. By the end of the first day, my VIPs alone got me to 50% of my goal. I was fully funded within 3 days. Flabbergasted is the only word to describe how I felt!

Passionate Supporters Pushed Project Higher

Some very staunch supporters insisted I keep the energy up and go for way more. So I added stretch goals. With their help, I came up with other reward ideas to add that were cool but wouldn’t cost me much. (Not spending all your fundraising on the rewards and postage is vital!)

In addition to screenprints and videos, my favourite “stretch” goal idea was to send fossils with the finished books. I love fossil hunting on the stretch of coast around Saltwick Bay, just north of where I’ve moved. I can’t believe I’m giving a reward that is really a fun excuse to go hit rocks with a hammer.

One amazing supporter kept bumping me to the next goal when I got close. At first I chided her but gave up because she kept sneaking in and pledging again anyway. She’ll soon realise what a crazy artist she’s enabled!

Kickstarter Art Project Success Tips

So here are my top tips for starting on your crowdfunding project:

  1. Research, research, research. Get ready to create a giant page of info. Go through and research successful projects in your field and ones with a similar product but maybe in another creative industry. Write down their target, their reward levels, their reward items, their description, their images, watch the video and jot down an outline of it. Write down bits or phrases that really jumped out at you. Most importantly: find projects that really interest you after reading/watching their page, and figure out what they said or did that got you smiling.

  2. Now… support that project! Top tip from my mentor was to become a supporter yourself. Get a feel for how it works, how you pledge, what kind of updates you like to receive. By taking part, you can tell what makes you feel special, what you enjoy about the project, and how to do that in your own campaign. Most campaigns you can support starting with $1. Warning: supporting is addicting!

  3. So now why did you support that project? What was in it for you? Supporters are clever and they know it’s really about you. But you still need to write a pitch that makes it involving for them. What are they getting that is totally unique? What are you giving back, perhaps to your community or other artists? Best comment I’ve seen online about crowdfunding is, “Don’t just ask me to fund your dream; I could go fund my dream.”

Author Tina Mammoser at Scarborough Beach
Who wouldn’t be thrilled at super stretching a Kickstarter art project?

Excitement and Enthusiasm Carry the Day

Most of all, just do something that gets you excited. By the time I was ready to launch you couldn’t shut me up. (sorry everyone)

Oh, and that third goal of mine? Working on that. My campaign is actually just the start of a three-year project. Next year will be working on a second book where I’ll commission and involve other artists and scientists with their drawings. 2016 is the planned date to launch an art/science-themed gallery specialising in drawings. In the seaside town of Scarborough where there is little high-end art scene. Heck, I like a challenge! Oh, wait. I should shut up now.

[Editor's Note: My takeaways from this fascinating Kickstarter art project success story are these:

  • Be intensely passionate about your project
  • Make your rewards valuable and compelling
  • Start with a tribe—it does not have to be large—Tina succeeded with 93 backers

Combine those elements into your Kickstarter art project campaign with Tina's other invaluable advice to give yourself the best odds for success with it.]



How to Sell Art to Interior Designers

<

p style=”text-align: center;”>Special One Penny Shipping for U.S. Orders – Act Now & Save

Some links in the post may be “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

5 Reasons Why Selling Art to Interior Designers Rocks

Selling art to designers

Selling art to interior designers will boost your career. Here’s how:

1.            Stress-free, quick sales
2.            Get paid immediately
3.            Curriculum vitae or resume not required
4.            Top interior designers are repeat buyers
5.            Easy to find and approach

If you are in the business of art, meaning you set about to make money by creating art and selling it, then you should investigate selling art to interior designers.

Let’s look at each reason for selling art to interior designers:

Stress-free, quick sales – It is a different game selling art to interior designers. To begin with, you will find once you have a relationship with a design professional that sales made to them are usually done quickly and easily.

You are going to show them art in your inventory that matches their overall design needs. They will respond with a yes or no on the spot. Sure, there may be some situations where they want the work on spec, or need to show it to a partner, or a client, but most the time, they will decide quickly. You are in and out of the selling process in a short time.

Get paid immediately – This is awesome. The general rule of thumb is you sell the work and collect the payment at the same time.  It is possible you will have to wait a short period for payment, but you can usually be on your way to the bank after making the sale. This helps improve your cash flow, and your morale.

Curriculum vitae or resume not required – With designers, it’s all about the work. If it is the right size, palette, subject matter, and price, you have a sale based on those factors, not your artist’s statement, or c.v. Designers are buying within a budget. Your art is just one of dozens or even hundreds of design components that need to be matched and fitted together to create a harmonious overall design scheme. As such, if what you provide fills their needs, they do not get concerned about who made the art. They know good art when they see it and buy regardless of your training, education, or experience.

Top interior designers are repeat buyers – once you establish a relationship with a busy design professional, you can expect to make sales to them repeatedly. This is especially true if they come to trust that you are a reliable source of art for them. The most successful designers are busy people. If they know you can deliver art they need at prices that fit their budget, you can become their “go to” source when new jobs are initiated.

Easy to find and approach – Designers are in the public eye. Many have their own ongoing promotion and publicity programs. A good number of them brand their businesses with their name. Nearly all can be located by looking at the Yellow Pages, Houzz.com, or browsing the Internet. Depending on the size of your metro area, you may have dozens of designers whose offices are just minutes away from your home base. If you are willing to travel, you can find hundreds of new sources for selling art to interior designers.

There are many ways to meet designers. Networking, direct mail, or in some cases, email. However, you will find the quickest method is to contact them directly, by phone, or in person if the situation calls for it.

Who Doesn’t Want to Sell Art to Interior Designers?

If you have read the above with interest, and believe your art is a good fit for the design market, you are a great prospect to read How to Sell Art to Interior Designers. It is a new book written by my good friend, Dick Harrison and me.

It is easy to see from great interest in previous related posts on how to sell art to interior designers that many readers of this blog want more information on how to get their work into the interior design market. Now you have a new resource to help you get started quickly while avoiding costly pitfalls.

IT’S TIME TO LEARN THE SECRETS TO PROFITABLE SALES IN THE DESIGN MARKET

Who doesn't want to learn about selling art to interior designers?

FREE (Almost…it’s just a penny.) SHIPPING FOR U.S. BASED CUSTOMERS

You will discover easy, effective ways to locate, approach and sell art to interior designers, corporate art consultants, and other residential and commercial design professionals

WHO SHOULD READ THIS BOOK?

How to Sell Art to Interior DesignersOnly $19.99 – $.01 shipping for U.S. buyers

Visual artists who create paintings, photography, sculpture, and other fine art who desire ongoing success selling art into the interior design market.

ART SALES POTENTIAL IN THE DESIGN MARKET IS HUGE!

Interior design professionals purchase millions in art sales annually. Whether for single residences or giant commercial projects, they have a constant need to include art in their finished designs.

LEARN HOW TO LOCATE DESIGNERS

Readers will learn low-stress ways to locate and approach designers. You will find easy-to-follow instructions so you know what to say, and what to expect when you make contact.

Order your copy today!

CLICK HERE to order your copy today!
This is a pre-publication offer. Your book will ship around September 6.

CREATING WORK FOR THE DESIGN MARKET

Making work that sells well in the design market comes from understanding designers’ needs. You will learn how to gain invaluable insights on what kind of art designer’s need by following the authors’ suggestions for establishing mutually respectful, and profitable relationships with them.

INSIDER TIPS TO PRESENTING YOUR WORK

Selling art to designers is different from selling to galleries and collectors. They usually are quite busy, know what they need, and are quick to decide. You will gain insider knowledge and pickup useful tips on how to become proficient presenting to designers.

PROSPECTING DESIGN CENTERS & CORPORATE ART CONSULTANTS

Knowing how the entire design market works helps artists choose the best prospects for their business model. Corporate art consultants often place multiple works in commercial design projects. Design centers have businesses that cater to designers and offer potential wholesale sales opportunities. If you have the desire, and can produce the work, you can enjoy success selling your artwork in all these channels.

One penny shipping for U.S. customersFREE  (Well, almost, it’s just one penny) SHIPPING for U.S based customers.

We are sorry we can’t extend the penny shipping offer to our international customers. It is $7 for Canadians and $30 elsewhere. The book will, however, be available on Amazon worldwide with a few weeks, and on Kindle, too.

GET STARTED TODAY! DISCOVER HOW LUCRATIVE THE DESIGN MARKET CAN BE FOR YOU!

Now is the time for you to start successfully and regularly selling your artwork to interior design professionals.

Order your copy today!

ORDER YOUR COPY TODAY!
This is a pre-publication offer. Your book will ship around September 6.

ABOUT THE AUTHORS

Barney Davey began advising artists on business and marketing in 1988. He worked in a design center art gallery that catered to designers. He is the author of four bestselling books on art marketing. As a full-time art rep for more than 20 years, Dick Harrison successfully sold art to interior designers. He is the author of Sales Tips for Artists and other books and services for artists.

GET ALL THE DETAILS AND PLACE YOUR ORDER HERE Order your copy today!

This is a pre-publication offer. Your book will ship around September 6.


 

Some links in the post may be “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Does Your Authentic Self Include Making Art for Money

Making money making art

Many artists dance around the subject of making art for money. There is among some, in and outside the art community, a persistent and pervasive notion that making art for money is somehow a bad thing. Really! Why? If you really look at it from … [Continue reading]

11 Great Ideas to Cure Writer’s Block

I am fascinated with Belinda Chlouber’s blogging and illustrations related to her recent cochlear implant.

Here is a guest post from Alyson Stanfield. Discover easy ways to create content your prospects want to know from my friend, and every artist's friend, Alyson Stanfield, the Art Biz Coach.  Check out her powerhouse Art Biz Makeover workshop in … [Continue reading]

Art Promotion | Power of the Backstory

Grow-your-art-biz

How one successful artist uses a backstory. A few weeks back, I published post titled, "Selling Art with a Back Story." It was influenced by how back stories are used to sell multi-million dollar high-end  contemporary art, and how everyday artists … [Continue reading]

89 Cheap Ways to Promote Your Art Business

89 Cheap Ways to Promote Your Art Business

Discover easy cheap ways to promote your art business here. Here are some useful suggestions for you to promote your art career. You will find links to other Art Print Issues posts in the list. I mention this to emphasize the amount of free art … [Continue reading]

Nine Small Business Tools for Artist Entrepreneurs

small business tools

What small business tools do you use an entrepreneur? As an artist seeking to make a living, or at least generate income from selling your art and related products, you are a small business owner, and entrepreneur. This means you take on the tasks … [Continue reading]

Selling Art with a Back Story

THE SUPERMODEL AND THE BRILLO BOX Back Stories and Peculiar Economics from the World of Contemporary Art

I have been reading with fascination The Supermodel and the Brillo Box: Back Stories and Peculiar Economics from the World of Contemporary Art, a new book by economist Don Thompson. As Georgia Adam quotes, “Don Thompson lays bare the world of … [Continue reading]

Bad Ass Awesome Sauce Replay

bad ass awesome sauce

Happy July 4th! Pour some bad ass awesome sauce on your art career. We are taking a break this weekend to celebrate our national holiday in the U.S. Here is a replay of an article first published in July 2012. If anything, the advice has aged … [Continue reading]

What Makes People Buy Your Art?

Artist John Colley at work in Santa Eulalia, Ibiza

What really makes people buy your work? Artist John Colley at work in Santa Eulalia, Ibiza It's an age-old question, "What makes people buy your art?' Editor's Note: Guest post author, Chris Davies, offers a unique a perspective from a unique … [Continue reading]