Five Ways to Boost Your Art Career

Boost your art careerDiscover Practical Advice to Boost Your Art Career.

I launched this blog in 2005. Since then I have published nearly 600 art marketing and art business articles. Here are select posts from five broad categories you can use the ideas in any of them to inform and inspire you to boost your career and make more money.

Marketing Art to Interior Designers

How to Sell Art

Marketing Art Prints

Email Marketing

 Podcast Announcements

  • List of art marketing / art business podcasts with Jason Horejs – followers of this blog always receive notices and reminders of dates of the monthly broadcasts I co-present with Jason Horejs, owner of Xanadu Gallery. We produced more than two dozen free broadcasts all aimed at helping artists like you succeed.

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If you find links to articles here that you know your artists friends can use to help them boost their art careers, do them and me a solid and share this post with them.

Who doesn't want to learn about selling art to interior designers?


Some links in the post may be “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

5 Reasons Networking Rockets Art Careers

The importance of networking for artists cannot be overstated.

Networking for Artists Rocket

Are your low sales due to not enough qualified buyers seeing your art?

You will go far in fixing the problem by learning effective networking techniques.

Here are five benefits of networking for artists:

  1. Rock solid collector base
  2. Long-term relationships
  3. Referrals
  4. Easy sales
  5. Affordable

to go fastWe will cover the above points in more detail. First, let me stress how much I believe in the power of networking for artists. I have blogged about here several times.

In my bestselling book, (Amazon Business of Art list),  Guerrilla Marketing for ArtistsI devote an entire chapter to “Networking.” A second chapter in it covers “Local Marketing”, which is in effect an extension of networking.

What is networking?

Networking is about building relationships. It is about growing your business by developing both personal and professional connections to help you build a continuous, steady supply of new business. Ask yourself how many people you know. Among those people, how many of them actually know what you do, that you are an artist? How many of these folks have directed prospects to you? And, of those prospects, how many actually added to your bottom line by purchasing your art? If your numbers are low on your responses, this is a beneficial thing in that you have many fresh prospects for buying your work.

Networking is more than just showing up at the Chamber of Commerce or other local business-networking meeting, shaking hands and collecting a bunch of business cards. That doesn’t work. Frankly, it never worked. Networking is about showing up with a particular goal in mind. It may be that you want to meet one or two people you do not know, but you think might be helpful to you. It could be that you are attempting to reach a specific person, as in the “six degrees of you” exercise discussed in the previous chapter. Start with good intentions and use your constantly improving networking skills to achieve your desired results. Finally, follow up efficiently, so your effort pays off.

Podcast on networking

Let me provide another example of my belief in the power of networking. My co-broadcaster, Jason Horejs, owner of Xanadu Gallery and I, in our ongoing series of art marketing covered networking for artists. View it here.

Let’s talk about those five networking benefits:

  1. Rock solid collector base – when you have buyers who know you personally, they are likely to buy multiple pieces of your work directly from you over time. Sales such as these immunize you against bad things beyond your control like galleries closing, Facebook fading and so forth.
  2. Long-term relationships – although not every connection you make through networking may last forever, your odds of enjoying enduring friendships and professional acquaintances vastly increase through it.
  3. Referrals – networking is not a one-to-one dynamic. It is not about who you know. It is all about who knows you. Word of mouth is the most powerful marketing on the planet. It can make or break a new movie, change the course of a political race, and inform and persuade public opinion. If ten people you know each tell ten other people about you, you have exponentially grown your awareness, your brand and ultimately your sales.
  4. Easy Sales – the easiest people to sell something to are the people you know because you don’t have to establish credibility with them. The next easiest to sell are those known to your circle of family, friends, fans and associates. Whenever affinity exists, sales get easier. Networking assists your sales efforts in myriad untold ways.
  5. Affordable – art marketing in general today is inexpensive due to digital tools such as websites, blogs, email, and social media. While these recommended assets are valuable, none can touch the power of personal relationships developed through networking. And, other than your time in attending, planning and following up, there virtually is no cost

The opportunities you develop through networking go beyond these five points. It will increase your confidence and poise, further your reputation, and make a positive influence on your art career in unforeseen ways. Besides being low cost and low tech, networking is both effective and efficient in helping you reach exactly the right people.

Networking will put you in touch with people who can do more than buy your art, or make introductions to influential connections for you. It gives you the opportunity to share your knowledge and gain the advice and wisdom of those who are both capable and ready to help you advance your career.

Reputation is an essential asset to the success in any business. In the art world, it is even more important. If your reputation precedes you when a potential new buyer encounters your work in a sales situation, whether in a gallery, online or in person, your ability to close that sale increase dramatically,

how to sell art to the affluent market


 

Some links in the post may be “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

The First Rule of the Art Business

The First Rule of the Art Business

You must understand and obey the first rule of the art business. Rule #1 is based on the ironclad premise that on the business side of your career nothing happens until somebody buys your art. You can make the most beautiful, powerful, spellbinding … [Continue reading]

Selling Art in Interior Design Centers

Learn how to sell art to interior designers. Order your copy today.

Investigate selling art in interior design centers to make wholesale art sales. An art sales showroom in the International Home Furnishings Center in High Point, North Carolina Let’s start with describing what is a design center, and where they … [Continue reading]

Kickstarter Art Project Success Story

sketchbook drawing

Learn how Tina Mammoser’s Kickstarter art project hit stretch goals. [Editor's note: I have known Tina Mammoser and and admired her art and her numerous contributions to the art community since meeting her on WetCanvas.com many years ago. In this … [Continue reading]

5 Reasons Why Selling Art to Interior Designers Rocks

Selling art to designers

Selling art to interior designers will boost your career. Here's how: 1.            Stress-free, quick sales 2.            Get paid immediately 3.            Curriculum vitae or resume not required 4.            Top interior designers are repeat … [Continue reading]

Does Your Authentic Self Include Making Art for Money

Making money making art

Many artists dance around the subject of making art for money. There is among some, in and outside the art community, a persistent and pervasive notion that making art for money is somehow a bad thing. Really! Why? If you really look at it from … [Continue reading]

11 Great Ideas to Cure Writer’s Block

I am fascinated with Belinda Chlouber’s blogging and illustrations related to her recent cochlear implant.

Here is a guest post from Alyson Stanfield. Discover easy ways to create content your prospects want to know from my friend, and every artist's friend, Alyson Stanfield, the Art Biz Coach.  Check out her powerhouse Art Biz Makeover workshop in … [Continue reading]

Art Promotion | Power of the Backstory

Grow-your-art-biz

How one successful artist uses a backstory. A few weeks back, I published post titled, "Selling Art with a Back Story." It was influenced by how back stories are used to sell multi-million dollar high-end  contemporary art, and how everyday artists … [Continue reading]

89 Cheap Ways to Promote Your Art Business

89 Cheap Ways to Promote Your Art Business

Discover easy cheap ways to promote your art business here. Here are some useful suggestions for you to promote your art career. You will find links to other Art Print Issues posts in the list. I mention this to emphasize the amount of free art … [Continue reading]