How Fame Sells Art | Get Some| Get Happy

You needn’t be wildly famous to sell art.

Fame sells art

For most artists, a little bit of fame goes a long way. Your job is to figure out how to get and use slight celebrity while staying comfortable in your own skin.

Be yourself, everyone else is already taken. – Oscar Wilde

Does it seem preposterous to you that you could be famous? It shouldn’t. Because fame sells art, even slight celebrity can make your life as an artist more fun and more profitable. And, no you don’t have to sell your soul to make it happen, happily.

Life is short, be happy!

I’m not saying you have to be happy to sell art or be famous. I have known more than a few sourpusses who succeeded. It just always seemed to me they were missing the joy from people loving their art.

It’s not about the Kardashians for heaven’s sake!

Most people hear the word fame and they immediately think of movie stars, musicians, professional athletes, politicians or even attention-addicted reality TV stars.

The fame we are talking about here has zero to do with those kinds of celebrities. You need not aspire to join their company with your face in celeb rag mags or featured on entertainment news TV shows.

Andy Warhol made fame more famous. – Fran Lebowitz

To enjoy success as an artist, you need slight fame. Compared to other creative pursuits artists require the least number of friends, fans, followers and buyers to have a wildly successful career. The subtitle to my Guerrilla Marketing for Artists book is: How 100 Collectors Can Bulletproof Your Career. I believe visual artists who develop 100 or more direct buying collectors have more control of their careers and finances than any other marketing activity they can do.

Of course, that number is dependent on a wide range of factors, including your age, how far along you are in your career, how prolific you are as an artist, and more. No matter what your number is it is small compared to what authors, actors, musicians and performers need to make bank with their careers.

The cool part is you have exactly the same tools as they do to help you gain fame and success in your career. This means your leverage over things like social media is far greater than nearly all other creative professions.

Let’s Talk about Selling Art.

When it comes to getting anything sold, there are processes that always happen. For instance, every purchase involves AIDA, which is an acronym for:

  • Attention
  • Interest
  • Desire
  • Action

This continuum happens in virtually every sales transaction. It can happen in a moment of instant gratification, or as is the case with most art sales, it can take repeated exposure to move your buyer from attention in your art to taking action to buy it.

How to go about exposing your potential buyers and repeat buyers to those frequent contact is a discussion about marketing for another post.

Let’s Talk about Fame

What Tips a Buyer’s Desire into Action?

You have learned about how AIDA is part of every sale. There also is another three-step process that is at the root of why buyers choose your art. They are:

  1. Know
  2. Like
  3. Trust

Take it easy, but take it. – Pete Seeger advising Bob Dylan about fame.

People Like to Buy from People They Like.

We don’t need to debate or prove this fact because you know in your personal experience it is the absolute truth. In the case of your art career it follows the more people who know you and like you, the more art you will sell to them.

Your effective marketing is all about getting your prospects to know you. Sometimes that is enough to get you sales. Fame is a positive aspect in the buying process that improves sales. Just a bit of it will tip your prospect’s buying decision in your favor.

Imagine a buyer who is deciding on buying art from two different artists. The one they know and like is nearly always going to get the sale. Add just a dash of fame and the sale is a lock. It is just human nature and a perfect example of how fame sells art.

Buyers don’t have to know you personally to feel as if they know you. Fame is when someone knows something about you when you don’t know they exist.

This can happen through the power of word-of-mouth marketing. You know, people have come to like you so much that they can’t wait to tell their family and friends about you. It is a by-product of your fame.

Fame is reputation wrapped in a fancy context. – Barney Davey

It’s the Truth, Fame Will Help You Sell Your Art.

It does more than sell art, it will open doors and give you access to people and places you won’t have without it. Some of those people will have the power to influence your career in crazy, good ways.

Fame and reputation are nearly, but not quite, the same thing. I believe you can have a reputation without fame, but you can’t have fame without a reputation. When you have both, you are well on your way to selling more art.

There is not enough space here to tell you all the ways you can gain fame. Search the Internet and you will find many ingenious and useful suggestions. I found a few things for you to consider.

Use the Rub Off Effect for Fame.

Derek Halpern, publisher of the well respected and very popular Social Triggers blog, has this short video describing how to use what he calls the “Rub Off Effect” to gain fame. He explains it as part of his “How to Become Famous” post.

Don’t Take Your Fame Too Seriously

Singer/songwriter Leonard Cohen has received countless awards and inductions to multiple Hall of Fame organizations. Despite such acclaim, he makes it clear to everyone how he perceives himself in his lyrics for the Tower of Song:

Oh in the Tower of Song
I said to Hank Williams: how lonely does it get?
Hank Williams hasn’t answered yet
But I hear him coughing all night long
A hundred floors above me
In the Tower of Song

Cohen’s humble homage to Hank Williams makes his perspective on his fame, and perhaps talent, quite evident. In the pantheon of songwriters, he wryly places himself well below the incomparable Hank Williams.

Lifehacker published this tongue-in-cheek titled post, Eight Cheap Ways to Become Famous without Killing Anyone. It offers some useful suggestions you can use to grow your fame.

I suggest these methods in my Guerrilla Marketing for Artists book.

  • Public Speaking – Put together a speech you can give on a topic about which you are passionate, or willing to do deep research on.
  • Become a recognized authority on some aspect of the art business. It could be local history of art in your town, or on the life of a famous artist, or the ins and outs of getting the most from the museums throughout your region. Pick a topic, love it, research it, and publish and promote your knowledge about it.
  • Be spectacular – manifest being spectacular through your art, through your lifestyle, through your personality. Learning to get outside your comfort zone to make this happen can cause all manner of new, happy things to come your way.

The different ways you can gain fame and use it to your advantage are as endless as the ways art gets created. What it takes is using your creativity in a new way to think deeply about how you can corner the market on fame in your career.

Be Yourself. Believe Fame Sells Art!

The last thing you want is to be a phony. Nevertheless, you should not let worrying about what other people think hold your back. As the saying goes, “Haters are gonna hate.” You could not change their mind not matter what you do, so you just have to learn to ignore those critics with nothing meaningful to say.

No one expects you to start doing outrageous things or changing yourself just to get attention. That is not what getting fame that is worth having is about. It is about using a positively built reputation to make that know-like-trust trio do a dance in your favor.

how to sell art


 

Some links in the post may be “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

How to Price Your Art to Make More Money

Pricing your artwork need not be a mystery.

How to price your art to make money

The moment you make a mistake in pricing, you’re eating into your reputation or your profits. – Katharine Paine

Pricing Art Properly Is Challenging

For visual artists and other creatives, learning how to price your work is a bedeviling process.

You may have become an artist because you were compelled to use your creative talents. However, when you decided to make it a career, it became clear that correctly pricing your art is crucial to becoming profitable.

Self-limiting beliefs hold some artists back financially.

Artists sometimes cap their prices with self-limiting beliefs and actions. For example, if the top of your price range for your work is $2,000 then you will never get more than that for any of your work. Simple enough. Truth is you will struggle most of the time to get $2,000 for any of your work.

In this case, you have set in your mind, and those of your buyers and galleries that the highest price for your work is $2,000. You built this box and put yourself in it. Now it’s your job to climb out of it.

You are the reason your prices are too low.

When you set the high end of your price range at $2,000, you can expect negotiations to bring whatever piece is currently under consideration to a price less than $2,000, routinely. Your actions and beliefs are what caused this cap to happen. My advice to you is to STOP THAT! It is costing you money. If you don’t think you can sell your work for higher prices, you cannot expect others to raise them for you. Yes, you have to be realistic about prices, but I bet you have prices that are too low in your top range.

There are realistic, effective ways to raise your prices.

Here’s a real life example from an email consulting exchange between Australian artist, Olivia Alexander, and me.

OLIVIA:

I would like to enquire about a consult. I need advice on setting the prices on my artworks. I live in Australia and as I have followed and benefited greatly from your posts and podcasts. I just read your article ‘Self Limiting Beliefs’ and it really hit home. I need to take that leap in pricing my work according to my experience, but sales have been slow here in Australia. I do exhibit and get awards overseas though.

It is difficult to compare my works with other artists in my level and medium as most do not post their prices on their websites. Thank you for your time Barney and I appreciate any assistance you may be able to give me. If you are able to do a consult for me then, I will explain my dilemma a bit further.

BARNEY:

Thank you for taking your time to contact me. I am happy to help you. Please provide the details.

OLIVIA:

Thank you so much for your fast reply, I really appreciate that as I know you are a busy guy. Okay, so here is what I need help with:

I really need someone with the experience and knowledge who can look at my CV, business vision and some of my artworks and then suggest a price formula so I can price my works at their real value.

This is my situation; I have worked consistently for the past 12 years building a professional art career. Years of art training, but also over 6 years of online marketing, networking and studying the business side of art.

Through all this work it has opened doors for me to exhibit in Italy, USA and, in 2011, at the Salon d’Automne in Paris where I was the first and only Aussie. I also sold a framed work in the exhibition for 1000 euro.

2012 I was awarded the Bronze Medal diploma from the Society of Arts, Sciences and Letters in Paris. Just before Christmas I was invited to Paris this coming June to receive another award and also the news that I had been nominated for the Pewter medal, a 3rd award, also. I will be exhibiting in a group exhibition in Paris not far from the Musee Picasso in December.

You said in your blog ‘Self Limiting Beliefs’, “It takes brains and courage to get higher prices. If your highest price for your work is $2,000, ask why.”

Well, that’s me! My most expensive work is $AU 2000 for a 36 x 48” mixed media on canvas! I’m beginning to realise that my pricing just doesn’t match up to my experience and level as an artist as shown on my CV.

Here in Australia the art market is very slow and opportunities and recognition, well there’s not much of it around. The area in which I live has artists in abundance and not many buyers who will pay above $200. I have struggled to sell here and I realise this is not my market place and that is why I went global. But I also wonder if my low pricing and self-limiting belief actually hinders my ability to sell well in Australia?

Galleries are closing down left, right and centre here, so it is nearly impossible to get representation. I recently administrated the set up of a local professional arts Trail in my area to try and give myself and other artists the opportunity to showcase our work to an interested audience from our own studios. So at least I do have new followers coming through and we are doing our best to educate the general public.

I have tried to compare my work and experience with other artists on the Internet, but many do not place their prices on their websites. In fact, I have just removed mine from my site as I knew it was time to make some changes. I am currently setting prices on a square inch formula. From $1.85 – $2.00 Australian a square inch. When I look at that, I feel it is too low. I know that when my artworks go to Paris to be exhibited the prices will have to be much higher and I feel that it is time to take that quantum leap! Once I make the leap then there is no going back.

Barney, if you can help me with this dilemma I would be very grateful and I understand if I need to pay a consult fee. I appreciate your time and knowledge and I really have not been able to find someone here that can advise me in an unbiased way.

BARNEY:

You just need to start incrementally raising your prices. More importantly, I suggest making your masterpiece in a large format. It will give you a new high price on your price ranges. Doesn’t matter if it is sold or not. If you have work for sale that is $6000 or higher, then that is your top price. You will have effectively and legitimately expanded your price range. Doing this will allow you to raise prices on your other work higher and faster.

In my book, Guerrilla Marketing for Artists, I devote a chapter to networking and another on local marketing. The point is there are people all around within two-degrees of separation who can and would buy your work if they knew you and your art. You just have to set your mind to start finding them. Add that to your global reach and your career will take off.

You have to love it when your advice pays off!

Cathedral Rocks - Olivia Alexander 2014
Cathedral Rocks – Olivia Alexander 2014

OLIVIA:

A little while ago you gave me some advice on pricing my artwork. I followed it and painted a large, monumental work. I priced it at AU $6900 with the idea of widening my price range. (Perhaps also with the notion that it may never sell.)

I spent quite a lot of time creating this work, which consists of many layers of transparent paints (watercolour, acrylic and inks). By working this way, I am able to create the effect of being able to see through each layer to the next layer. The work is titled ‘Cathedral Rocks – Kiama’. (A very well known, naturally formed monument on the coast where I live in New South Wales.) It is a mixed media piece 44″ x 40” (112 x 102 cm) on stretched canvas.

I painted this piece with the idea that it would be high priced and perhaps never sell. Consequently, it turned out to be one of my best works and received so much attention and praise from visitors to my studio.

Then best thing happened. The piece sold at full price.

Last week, an interior design company purchased this artwork for full price. They will use it as a major statement piece for a big complex they have built. They are also interested in more of my works and I will now offer them a trade price to encourage business.

This art life is a funny thing! LOL.

Thank you so much for that piece of advice. It has made an enormous difference to my career and future.

One simple piece of advice = 350% price increase!

Consulting services - Barney Davey

There you have it. Olivia took my advice, took the plunge and created her masterpiece. She priced it nearly 350% higher than her previous highest priced work. In some ways, I am sure it took a leap of faith for her to create that work and then put that price tag on it. As she said, she did it with the thought it might never sell. How thrilled she must have been to get paid full price for that artwork.

What self-limiting beliefs do you have that are holding you back?

It might be more than just pricing. You might just be ready for re-tooling everything you are doing. My friend, art educator, and artist par excellence, Lori Woodward recently said this on her Facebook page:

I’m diligently working on a new series of larger landscape paintings. Not worrying about selling them at all – in fact – don’t plan on selling any until I’ve got a new body of work that’s way better than anything I’m doing now. No longer playing a small game. Also experimenting to develop my personal style… not worrying about rules or what others think right now. I’m seeking to eliminate imagined critical voices during this time while working hard to improve and develop work that satisfies me. Going into my artist “cave” for now and will emerge next spring.

I believe Lori is an artist worth watching. In walking that talk, I ran a blog post about her, which you can read on this link: An Art Career Examined | The Many Talents of Lori Woodward.

There is something in the wind, on the wire, or in the ether.

I am not taking any claim whatsoever that anything I have written or said influenced Lori, she is quite an independent thinker and a smart cookie, too. I commented on her Facebook post and told her to watch for this blog post as I felt there was synergy between her comments and this post. She commented back that many other artists she knows are feeling the same way about things as she is.

My guess is Lori will come out of her artist’s cave with new works, new higher prices for larger pieces, and that her buyers and collectors will embrace them with their wallets.

Are you feeling it, too?

Your comments on this post are welcome.

I hope and trust there are some lessons to be learned here about how to price your art to make more money. Learning how to get out of your own way and being open to thinking about new ways in making art and managing your business are things you control that will positively affect your career.

As always, wishing all of you all the best!

how to sell art to the affluent market

Related Posts and Resources on How to Price Art


Some links in the post may be “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

The Psychology of Pricing Art Revisited

This is an updated replay of a highly favored post. Its popularity is is no surprise because questions about pricing are vexing for artists. Stay tuned for an an all new post with very encouraging information on pricing next week.

Pricing art, like art itself, is subjective. The subject of pricing art almost always manages to become part of the conversation whenever artists discuss the business of art. There is as much angst and confusion around pricing art as anything … [Continue reading]

Five Ways to Boost Your Art Career

Boost your art career

Discover Practical Advice to Boost Your Art Career. I launched this blog in 2005. Since then I have published nearly 600 art marketing and art business articles. Here are select posts from five broad categories you can use the ideas in any of them … [Continue reading]

5 Reasons Networking Rockets Art Careers

Networking for Artists Rocket

The importance of networking for artists cannot be overstated. Are your low sales due to not enough qualified buyers seeing your art? You will go far in fixing the problem by learning effective networking techniques. Here are five benefits of … [Continue reading]

The First Rule of the Art Business

The First Rule of the Art Business

You must understand and obey the first rule of the art business. Rule #1 is based on the ironclad premise that on the business side of your career nothing happens until somebody buys your art. You can make the most beautiful, powerful, spellbinding … [Continue reading]

Selling Art in Interior Design Centers

Learn how to sell art to interior designers. Order your copy today.

Investigate selling art in interior design centers to make wholesale art sales. An art sales showroom in the International Home Furnishings Center in High Point, North Carolina Let’s start with describing what is a design center, and where they … [Continue reading]

Kickstarter Art Project Success Story

sketchbook drawing

Learn how Tina Mammoser’s Kickstarter art project hit stretch goals. [Editor's note: I have known Tina Mammoser and and admired her art and her numerous contributions to the art community since meeting her on WetCanvas.com many years ago. In this … [Continue reading]

5 Reasons Why Selling Art to Interior Designers Rocks

Selling art to designers

Selling art to interior designers will boost your career. Here's how: 1.            Stress-free, quick sales 2.            Get paid immediately 3.            Curriculum vitae or resume not required 4.            Top interior designers are repeat … [Continue reading]

Does Your Authentic Self Include Making Art for Money

Making money making art

Many artists dance around the subject of making art for money. There is among some, in and outside the art community, a persistent and pervasive notion that making art for money is somehow a bad thing. Really! Why? If you really look at it from … [Continue reading]